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Category: Business
What Is Ad Spend? A Marketing Guide
In the oceаn of corporаte giаnts, it might feel like your smаll business’s аdvertising efforts аre just а drop in the bucket. How cаn you stаnd out when you’re up аgаinst giаnts like Apple, Wаlmаrt, аnd other titаns blocking the entrаnce to your desired mаrket? The аnswer is simple: increаse your аd spend. To clаrify,… Read more
How to Craft a Winning Marketing Automation Strategy
Advertising expenses have gone up almost 4%, and small business owners are scrambling to accommodate the price hike. Most of them are wise and choose the DIY route. If you’re doing the same, ad creation, market segmentation, and graphics will all fall on your shoulders—among other tasks. But don’t worry; a solid marketing automation strategy… Read more
5 Tips for Boosting Attendance at Your HOA Meetings
Homes with active HOAs are valued at 5% to 6% more than those without such associations. This extra value comes from the hard work you and your neighbors put into maintaining the community. But the real magic happens when there’s strong participation. Getting more people to attend HOA meetings is crucial for keeping property values rising. At… Read more